Real estate is local. Buyers increasingly are not.

Anyone buying, selling or investing in high-quality property today should therefore look beyond the immediate local market.

Capital, people and lifestyles are becoming increasingly international. A buyer from Switzerland may be looking for a property in Spain. A German entrepreneur may want a second home on the Mediterranean. International buyers may be searching for property in Switzerland or Germany.

This creates new opportunities for both buyers and property owners.

International real estate markets are changing

Despite varying economic and geopolitical conditions, international prime residential markets continue to show resilience.

According to Knight Frank's Prime International Residential Index, global luxury residential prices increased by an average of 3.2% in 2025. Prices rose in 73 of the 100 markets analysed.

However, performance varies significantly between regions.

The Middle East led global prime residential growth in 2025 with an average increase of 9.4%, while Europe recorded average growth of 3.3%. Dubai was among the strongest individual markets, with prime residential values rising by 25.1%.

The conclusion is clear: there is no single global property market.

Every location needs to be assessed individually.

Why buyers are thinking internationally

Buying property abroad is no longer purely an investment decision.

Lifestyle, political and economic stability, taxation, infrastructure, international accessibility and long-term family planning increasingly influence where people choose to buy.

Current market research highlights strong international buyer interest in destinations including Italy, Switzerland, Portugal, Monaco and parts of Spain. Wealthy buyers are also becoming more mobile, with some choosing several residences across different jurisdictions rather than relying on a single permanent base.

This is also changing the way property needs to be marketed.

Local property. International audience.

Every property has a physical location.

Its potential buyer does not necessarily live there.

For premium residential property, holiday homes, second residences and investment property, international marketing can significantly broaden the potential buyer base.

But international marketing means more than simply listing a property on international portals.

Positioning, presentation, target-market selection and access to relevant buyer groups all matter.

A villa on Lake Constance requires a different strategy from a penthouse in Lisbon or a holiday property in Mallorca.

International reach works best when combined with local market knowledge.

Connecting Switzerland, Germany and international markets

This is where ImmoLeague positions itself.

Through our presence in Switzerland and Germany and our international platform, we connect regional real estate expertise with cross-border marketing.

For property owners, this means looking beyond the immediate local buyer pool.

We assess which target groups and international markets may be relevant for a particular property.

For buyers, it means access to selected properties across different countries and regions.

One principle remains essential:

International property must be understood locally.

Legal, tax and financing requirements differ

Anyone purchasing property abroad should understand the legal and tax framework of the relevant country before making a decision.

Purchase procedures, financing, transaction costs, ownership rules, taxation and restrictions on property use can vary considerably between jurisdictions.

An attractive property alone does not automatically make a good investment.

Location, price, intended use, financing and legal structure all need to work together.

For cross-border transactions, cooperation with local banks, lawyers, tax advisers and other specialists can therefore be an important part of the process.

Real estate as part of an international lifestyle

Property decisions are also becoming increasingly connected to broader lifestyle and family considerations.

Where do I want to live?

Where does my family want to spend time in the future?

Where do I want to invest?

Which markets offer interesting long-term opportunities?

A property may serve as a primary residence, second home, holiday property or investment.

For international buyers, several of these objectives can apply at the same time.

This changes what buyers expect from real estate advice and what owners need from international property marketing.

What this means for property owners

Owners of premium properties should consider whether their most relevant buyer may be located outside their local market.

This is particularly important for properties with exceptional locations, distinctive architecture, lake or sea views, premium specifications or price levels that naturally appeal to an international audience.

The more distinctive the property, the more important one question becomes:

Where is the right buyer?

Our conclusion

Real estate remains local.

The market for buyers and capital is becoming increasingly international.

For property owners, this creates additional opportunities to reach suitable buyers. For buyers, it provides access to properties and markets far beyond their home country.

The objective is not maximum exposure.

It is connecting the right property with the right buyer.

Beyond borders.

ImmoLeague International

Buying. Selling. International.